| Amazon Go is a store with the world’s most advanced shopping technology so you never have to wait in line: simply use the Amazon Go app to enter the store, take the products you want, and go! No lines, no checkout. (No, seriously). Each store offers delicious ready-to-eat breakfast, lunch, dinner, and snack options made by Amazon Go chefs and favorite local kitchens and bakeries.
I was responsible for the Go brand’s overall photo art direction. This included the planning and on-set direction for 15 separate photoshoots, creating a brand ‘house’ style (to allow for consistency across varied photoshoots and eventually led to the creation of the current Amazon Go photo library used nationally) and ongoing ideation through experimental photoshoots and collaboration; both with internal Amazon teams and external studios.
To note: 200+ images are housed within this library and constantly growing
Photo Art Direction
On-set Direction
Food Styling by Bridget K. Meyer
I Sampling of the Amazon Go ‘House Style’ photo library
I Sampling of a few favorites
I Sampling of House Style” imagery in-market and out-of-home advertising placements
