| When we were tasked with repurposing Henry Ford’s “All for You” and giving it new meaning, we were also facing a global pandemic that had just reached the United States. So the question became, how do you help calm the fears of the public, and reassure them that your recently reopened facilities are safe…while also trying to reestablish your reputation as an industry leader when competitors had stolen a sizable portion of your market share?
The All for Safety campaign did it in spades by energizing the community, and Henry Ford’s brand, with a bolder, simpler new look, upbeat musical track and a an ownable headline structure that is simple enough to extend for years into the future: “All for ______. All for You.” This branded campaign flexed easily into service lines and channels.
Concepted, pitched, and created this campaign for Henry Ford Health System.
Big Idea / Concept
Overall Creative Direction
Artwork Design
Post-production & Editing
Various tv, radio, outdoor, print, social, digital display, internal/hospital takeovers, and more…
Copywriter/Partner: Tom McDonough
| Sampling of campaign assets: OOH, tv, print, social, digital…
