| On our mobile platform, Prime Now customers needed a better way to navigate “aisles of inventory.” So, we designed and launched a new, horizontally-scrollable widget on-app that displays top-level categories of selection available to customers. While showcasing the breadth and depth of selection available, the new SBA widget provided, for the first time, an intuitive shopping experience.
Designed 60+ distinctly different, yet cohesive icons
To note: Four weeks after this widget launch, this icon solution resulted in a statistically significant lift in OPS (+2.05%, p-value=0.011), driven by an increase in conversion (+1.15%, p-value = 0.011) and is still currently live in 8 countries via the Amazon Prime Now app.
Vector Illustration
Production / SVG
