| Children and families need help navigating through the change brought about by the COVID-19 pandemic and recovery. Cincinnati Children’s needs to live up to their leadership position to be a trusted source of support for them and the people and institutions that impact them most. So we created this campaign to do just that. And to celebrate the resiliency, strength, and courage kids have.
Concepted, pitched, and created this campaign for Cincinnati Children’s Hospital.
Big Idea / Concept
Overall Creative Direction
Location Scouting
Wardrobe + Make-up
Post-production & Editing
Consists of video (:60, :30, :15x5), outdoor, vehicle wraps, social activations, digital display, internal (within the hospital walls) placements, and more…
Huge shout-out to the incredibly-talented team below who mastered this 2020/COVID production like rockstars to help bring this idea to life…
Copywriter/Partner: Tom McDonough
Director: Rob Meltzer
Photographer: Ryan Kurtz
| Additional videos cuts and versions…
| Sampling of campaign assets: outdoor, social (posts + videos), digital…
| Immediate impact from the REAL Cincinnati Children’s patients featured within this work…
